Samsung Electronics, LG Electronics and Other Major Manufacturers Have Launched New 8K TV Products i

In the 2019 American Consumer Electronics Show (CES), one of the annual events of the technology industry, major manufacturers displayed a wide range of new TV products. However, some reports and analysis believe that the 8K TV that has attracted much attention is still an unrealistic and beautiful concept, which is still far from the date of entering the general family guest room. In fact, the most exciting TV technology of CES this time has nothing to do with resolution.

Some analysts in the science and technology industry believe that the constant pursuit of large-size screens and ultra-high resolution is a gimmick to some extent. It is too practical. Some even assert that 8K TV will not arouse the interest of the mass consumer market.

According to USA today, some people in the industry believe that the 2019 CES exhibition can almost only feel that TV manufacturers are eager to show high resolution and expect HD or 4K enthusiasts to be attracted by 8K TV and pay for it, without other more viewable or novel main functions, such as CD-ROM, cable TV, or Internet connection.

According to the analysis of the verge reporter Chris Welch, although Sony, Samsung Electronics and LG Electronics have launched new 8K TV products in CES 2019, Welch believes that buying 8K TV is still quite unwise because there is still a lack of film and television content supporting 8K products, such as Netflix Popular streaming platforms such as Amazon Prime and Hulu have not yet supported 8K movies. And for film makers, the incentive to invest in 8K films is too low. Welch pointed out that at present, even if Hollywood films are shot with 4K picture quality, most post production is still carried out with 2K.

In addition to the lack of film and television content, another big problem of 8K TV is that under the general viewing distance, it needs a screen of at least 70 inches to see the difference between 4K and 8K films. Therefore, at this CES exhibition, the 8K TV screen has become larger and larger, such as Sony's 98 inch 8K LCD TV and LG's 88 inch 8K OLED TV.

IHS Markit analysts also said frankly that the emergence of 8K TV may not bring any positive stimulus to the consumer electronics market. In addition to the practicability to be questioned, according to the history of the mass consumer market in the past, the price and positioning of 8K TV are probably more suitable for consumers who tend to buy luxury equipment than ordinary consumers.

Welch laughs that the customers who will buy 8K TV should be consumers with deep pockets and willing to accept viewing options such as nature documentaries and UAV aerial films.

Looking forward to the future development prospects, there is also a potential possibility that 8K TV may follow in the footsteps of 3D TV. About 10 years ago, 3D TV was once regarded as a promising star in the consumer electronics industry and won the support of many manufacturers; However, in the end, 3D TV has not been widely accepted by the mass market.

Samsung and other TV manufacturers believe that artificial intelligence (AI) and image quality improvement technology can make 4K image quality like 8K. Welch believes that machine learning and algorithms are indeed helpful to achieve this goal, but it is still not worth investing heavily in order to improve image quality. After all, there are still many doubts about 8K native content production.

Analysts believe that if consumers cannot clearly see any independent pixels on their original HD or 4K TV, upgrading to 8K TV will not bring any significant visual changes. On the contrary, in order to appreciate this kind of 8K ultra-high resolution, consumers also need to use a very large screen.

Although 8K Association (8K) has been announced on CES, it should actively promote 8K technology. However, Welch believes that the obstacles faced by 8K are bound to be more difficult than 4K. In particular, upgrading to 8K requires a large screen to work, while upgrading to 4K only requires a screen of the current customary size. In addition, bandwidth is also a big problem. When playing 4K movies, you will encounter buffer problems, let alone 8K movies.

Nevertheless, Welch pointed out that CES 2019 still has many TV technologies worthy of attention. Including many flagship models upgraded to HDMI 2.1 this year, which is expected to increase the data transmission volume and pave the way for supporting 4K / 120fps films or 8K / 60p films in the future. In addition, on CES, major TV manufacturers other than TCL said they had supported Apple's airplay 2, which Welch thought was a big surprise.

Another highlight is micro led modular TV. Micro LED has the potential to replace OLED. It not only has higher efficiency and more beautiful picture, but also has no problem of OLED screen aging. And can create products of any size and resolution according to consumer needs.

Finally, Welch said that although major TV manufacturers have launched some amazing 8K products, it just means that they have these technologies. In fact, the whole industry is not ready. He advised consumers that now is by no means a good time to start 8K products.

No matter whether any kind of consumer product that has attracted the attention of the spotlight has once jumped to the focus of the media or the market, and whether it can develop in the long-term mass market and establish a peripheral ecosystem, I am afraid it still needs to go through the test of time and the mainstream consumer market.

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